LIP COLOR

Lips

Build a lip wardrobe around color payoff, comfort, finish and a package consumers want to keep close.

Lips color cosmetics

SELECTED DIRECTIONS

Start with a proven
product format.

These concepts use the visual references currently available. The full format list below can expand as product specifications and photography are confirmed.

Precision Lip Liner

LIP LINER / PENCIL

Precision Lip Liner

A definition-led pencil concept designed to coordinate with a wider lip wardrobe.

  • Color matching
  • Pencil format
  • Collection ready

FORMAT RANGE

Build one hero.
Then build the routine.

01

Bullet Lipstick

Available for project discussion

02

Liquid Lip

Available for project discussion

03

Lip Gloss

Available for project discussion

04

Lip Oil

Available for project discussion

05

Lip Liner

Available for project discussion

SHAPING THE BRIEF

Four decisions guide
the product direction.

01

Finish

Matte, satin, glossy, shimmer or balm-like direction

02

Color

Hero shades, coordinated families or market-led range planning

03

Experience

Payoff, glide, comfort and wear aligned to the brief

04

Package

Bullet, tube, pencil and applicator directions

START YOUR PROJECT

Planning a lips collection?

Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.

Send a Project Brief