COMPLEXION & CHEEK

Face

Create complexion and cheek products around coverage, finish, shade logic and an intuitive daily routine.

Face color cosmetics

SELECTED DIRECTIONS

Start with a proven
product format.

These concepts use the visual references currently available. The full format list below can expand as product specifications and photography are confirmed.

Soft-Focus Loose Powder

SETTING / LOOSE POWDER

Soft-Focus Loose Powder

A finishing powder concept for setting, touch-up and soft-focus positioning.

  • Finish direction
  • Sifter jar
  • Tone options
Cream Blush Duo

BLUSH / CREAM COMPACT

Cream Blush Duo

A two-shade cheek concept balancing everyday wearability with elevated presentation.

  • Duo format
  • Cream texture
  • Compact design
Liquid Blush

BLUSH / LIQUID

Liquid Blush

A fluid cheek color direction suitable for modern, buildable color stories.

  • Buildable color
  • Liquid format
  • Shade coordination

FORMAT RANGE

Build one hero.
Then build the routine.

01

Liquid Foundation

Available for project discussion

02

Setting Powder

Available for project discussion

03

Setting Spray

Available for project discussion

04

Contour

Available for project discussion

05

Powder Blush

Available for project discussion

06

Cream Blush

Available for project discussion

07

Liquid Blush

Available for project discussion

SHAPING THE BRIEF

Four decisions guide
the product direction.

01

Performance

Coverage, blendability, finish and wear direction

02

Shade

Range architecture guided by the intended market

03

Routine

Prep, base, set, sculpt and color touchpoints

04

Package

Pump, jar, compact and spray-format options

START YOUR PROJECT

Planning a face collection?

Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.

Send a Project Brief