Product Formats
Lips, eyes and face formats can begin as a focused hero SKU or a coordinated collection.
Get a Quote PRIVATE LABEL & CUSTOM
Two routes to market.
Choose the level of product development that fits your differentiation goals, project readiness and commercial plan.
WHAT A PRIVATE LABEL PROJECT INCLUDES
Everything that needs
to move together.
A finished beauty product is a combination of product, color, packaging and a clear sequence of decisions—not a logo placed on a component.
Formula Route
Start from a proven product direction or define custom texture and performance needs.
Shade Story
Plan core colors, launch size and cross-category coordination around the target market.
Packaging
Select components, decoration and secondary packaging that express the brand consistently.
Sample Review
Use product and packaging samples to make the remaining choices visible before approval.
Project Plan
Commercial and production details are confirmed around the final agreed specification.
A FOCUSED START
Private Label
Begin from an established formula or product concept, then shape the brand-facing details around your market.
- Established formula starting point
- Shade selection or adjustment direction
- Component and decoration choices
- Suitable for focused launch programs
MORE DIFFERENTIATION
Custom Development
Build a more distinctive direction through coordinated work on formula, texture, performance, shade and package.
- Formula and sensory direction
- Custom shade development
- Performance targets defined by brief
- Packaging and decoration coordination
A VISIBLE DEVELOPMENT SYSTEM
Formula, color and packaging need to read as one collection.
Rather than treating customization as a checklist, the product, component and color direction should reinforce the same market position.
01
Product format
02Color story
03Packaging expression
CHOOSING THE ROUTE
Start with the business
decision, not the label.
Choose Private Label when…
You want a clear formula starting point, a focused product range and a more direct development conversation.
Choose Custom when…
The product experience itself is central to your brand differentiation and the brief needs deeper development work.
Not sure yet?
Share the market, target price, expected quantity and launch timing. Those constraints usually make the route clearer.
FROM BRIEF TO BEAUTY
A practical development path.
Each milestone is refined around the agreed project rather than presented as a universal promise.
- 01
Discover
Define the market, customer, price position, product scope and intended timing.
- 02
Direct
Choose the formula route, shade story, packaging architecture and decoration direction.
- 03
Sample
Review product performance, color, component and artwork samples.
- 04
Confirm
Lock the agreed specification and commercial details before production planning.
- 05
Deliver
Coordinate the approved product toward its intended launch channel.
START YOUR PROJECT
Which route fits your launch?
Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.
Send a Project Brief