EYE COLOR

Eyes

Translate a trend, market gap or brand signature into expressive formats and a coherent shade story.

Eyes color cosmetics

SELECTED DIRECTIONS

Start with a proven
product format.

These concepts use the visual references currently available. The full format list below can expand as product specifications and photography are confirmed.

Liquid Shimmer Shadow

EYESHADOW / LIQUID

Liquid Shimmer Shadow

A light-catching eye format for accent shades, trend capsules and seasonal collections.

  • Shimmer direction
  • Doe-foot pack
  • Accent color

FORMAT RANGE

Build one hero.
Then build the routine.

01

Powder Eyeshadow

Available for project discussion

02

Liquid Eyeshadow

Available for project discussion

03

Eyeliner

Available for project discussion

04

Mascara

Available for project discussion

05

Brow Pencil

Available for project discussion

06

Brow Powder

Available for project discussion

SHAPING THE BRIEF

Four decisions guide
the product direction.

01

Format

Single, palette, liquid, pencil and brush-applied directions

02

Finish

Matte, satin, metallic, shimmer and topper effects

03

Color

Core neutrals, trend accents or a complete palette narrative

04

Package

Pan layout, applicator and decoration choices

START YOUR PROJECT

Planning a eyes collection?

Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.

Send a Project Brief