Brief
Positioning, user, market, channel and commercial goals.
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Face / ZN-FC-001
Liquid Foundation
A complexion base direction developed around coverage, finish, application, market shade needs and packaging.
- Coverage and finish direction
- Market-led shade architecture
- Pump and bottle options
PRODUCT DIRECTION
Designed around
your market brief.
This page is a development starting point rather than a fixed off-the-shelf specification. Formula, shade, package, quantity and timing are defined during project scoping and sampling.
Use the brief to tell us what the product should feel like, who it is for and where it will be sold.
WORKING SPECIFICATION
What we define
together.
- Formula route
- Ready formula or custom development
- Coverage
- Defined by target user and positioning
- Finish
- Natural starting point; alternatives by brief
- Shade range
- Built around intended market and launch plan
- Packaging
- Bottle, pump and decoration to be selected
- MOQ
- To be confirmed after specification
- Sample timing
- To be confirmed after project review
Select
Formula route, shade direction and packaging architecture.
Sample
Review product, color, decoration and component compatibility.
Confirm
Approve the agreed specification before production planning.
START YOUR PROJECT
Develop your liquid foundation.
Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.
Send a Project Brief