Brief
Positioning, user, market, channel and commercial goals.
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Eyes / ZN-EY-001
A multi-pan palette concept where shade story, finish mix, layout and packaging work as one branded object.
PRODUCT DIRECTION
This page is a development starting point rather than a fixed off-the-shelf specification. Formula, shade, package, quantity and timing are defined during project scoping and sampling.
Use the brief to tell us what the product should feel like, who it is for and where it will be sold.
WORKING SPECIFICATION
Positioning, user, market, channel and commercial goals.
Formula route, shade direction and packaging architecture.
Review product, color, decoration and component compatibility.
Approve the agreed specification before production planning.
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Share the category, target market, quantity direction and timing. We'll use that context to shape the next conversation.
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